technology has changed all around them. we really had to completely reinvent what it meant to have a flexible, stylish, lucrative, home-based business for today's woman. >> i mean, the comparison to mary kay in that it's done in your home. women that have individual parties. where they invite people to come in and buy. >> we have independent stylists that launch their own business, sharing the style of our jewelry. and not only do they do that at trunk shows which are pop-up shops in people's living room, but i think what's interesting how they do it, they do it through social and mobile, each stylist has their own website. because social media and technology has come so far, the business is completely different. and that means they can earn more than was ever possible before. >> gayle, i don't know anything about stella & dot, but i do know they're backed by sequoia capital. that's a smart venture capital firm. >> i think they really saw in stella & dot that we're three things, a people company first because we're complete